Joining forces

For its implementation in Brazil and abroad, the project relies on the expertise of INSTITUTO BRASIL SOLIDÁRIO, a Brazilian non-governmental organization, which is responsible for the pilot project in the state of Ceará and for the expansion of the games in all regions of the country and Latin America.

Building the future

The pilot project, which was carried out in the state of Ceará, Brazil, initially involved the municipalities of Beberibe, Cascavel and Pindoretama, located in the metropolitan region of Fortaleza, so that it was possible, in this initial trial phase, to monitor their use on a daily, weekly and yearly basis, in addition to conducting an external evaluation of the results and learning, involving schools, educators, students, families and local managers.

learning to save and invest

In 2014, the Global Financial Literacy Excellence Center interviewed 150,000 people in 140 countries in order to measure the degree of financial education on a global basis. Evidence shows that worldwide 2 in 3 adults are considered financially illiterate. In Brazil, where the project started, it’s no different. Only 35% of the adults answered the survey’s questions correctly, placing our country in the 74th place of the global ranking, behind some of the poorest countries in the world such as Madagascar, Togo and Zimbabwe.

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